Our Philosophy

Our brand was created with the needs of vegans in mind.  We believe that your personal ethics and values should never be compromised when shopping for bath and body products.  Each product is thoughtfully handcrafted in Sammy’s home in Oak Creek, Wisconsin, using an abundance of high-quality, organic and fair trade ingredients that are 100% plant-based and cruelty-free. 

We firmly believe in the vegan way: animals are not ours to exploit or use in any way, shape or form. They are not food, not clothing, not entertainment, in short, not things!  We will never, knowingly, use any animal product or by-product in any of our goods.

We also aim to reduce our environmental impact whenever possible by adhering to sustainable production practices, which include using eco-friendly product packaging that is recyclable and/or renewable.  

We are fully aware that we live in an age where “ethical consumption” is virtually an oxymoron, a unicorn of sorts.  For that very reason, we are particularly mindful of the ingredients we source, and we are continually reviewing them, as well as our suppliers, to make sure our standards are being met.  We will always strive to do better for the animals, for the environment, and for you.

We love what we do, we love learning, and we love educating.  It’s in our DNA, as is also, coincidentally, advocacy.  We will use our platform to help fight animal exploitation and to raise eco-consciousness.  A portion of our proceeds, and our time in volunteerism, will be donated to farm animal sanctuaries and to other worthy causes.